Good Data is Invaluable
Generating good, actionable lead data is the only way to measure the success of an event. We know that exhibiting at an event costs a lot of time, money, and sweat, so don’t settle for the basic contact info you get with a badge scan or post-show data merge.
Surveys are the best way to gather unique, actionable lead info. Because you can’t talk to every lead at every event, a Survey Application is the perfect tool for getting personal input which, in turn, will empower your sales team to know what your leads need and conduct targeted follow-ups after the event is over.