In a digital economy, where there are more tweets, swipes and hashtags than one can keep straight, meeting someone in person can be the game-changer. That’s why events are so important – to truly build rapport, have conversations and create connections that really matter.
According to the Content Marketing Institute, 68% of B2B marketers use event marketing and 36% say it will be the most critical tactic for their content marketing success in 2017.
This infographic from NCC Home Learning shows that event marketing gives businesses a way to showcase and demonstrate their products, humanize their brands and create memorable experiences with their ideal customer audiences. Events also help gather customer contact information, browsing and buying patterns and other demographic data.
To see how High Attendance can support you in having successful events, schedule your personal demo today here.