Do not build a game just for the sake of gamification. Although games can (and should) be fun, you still need to plan and strategize the exact reason behind the game.
First ask yourself the purpose of the game. Is it to create brand awareness, make sales, drive traffic to your site, boost your social media presence, or increase interaction between speakers and attendees? Whatever it is, create the game with that exact goal in mind.
Essentially your game should succeed on two levels: personal and organizational.
Personal success is making the game users happy. Research your audience beforehand and figure out the types of incentives that appeal to them.
If you are having an internal event, then perhaps the winner receives extra vacation days.
If your event is for potential clients, then maybe offer a one-month free trial of your product.
If the event is geared towards the public, then try offering cash prizes or gift cards.
If the game isn’t going to benefit your organization, then it isn’t worth building. Organizational success is the product of extensive planning and research. You should know exactly how the game works and the ways in which it can benefit your company. The purpose of the game can be a quantifiable goal such as capturing one hundred new leads or as simple as maintaining brand loyalty.
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