Entries by Christopher Justice

How (Not) To Measure Event Marketing ROI | Event Marketing Trends 2015, Part II

Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I. ROI remains a critical component of any event marketing program, and as we discussed in Part I companies are seeing a dramatic rise in overall event budgets, including directly from corporate spend. The research, however, becomes a […]

Event Marketing Drives Business, Which Drives Budget, But Brands Still Fail at Measuring Success | Event Marketing Trends 2015, Part I

Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. See all posts here. Irony, although seemingly hard for some people to conceptualize, can be found throughout the annals of the latest research around event and experiential marketing. In our world of interconnected technologies and the ‘Internet of Things’ the […]

SXSW Without A Badge

Don’t want to spend $800 or more on a SXSW badge? Luckily for you, there are thousands of people every year who do South by Southwest without a badge. Here are a few ideas for those of you are who are courageous enough to brave the streets of Austin, TX, during SXSW without a badge […]

CES Shows The Future Of Events

CES 2015 is officially in the books. With over 170,000 attendees and 3,600 exhibitors we watched the hype unfold. For a week we heard all about everything from self driving cars, to 3D printers all the way to multi-tasking washing machines. We’ve combed through the impressive list of products and have compiled the best products for […]