Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I, Part II, and Part III. This entire week we’ve talked about the new trends in event marketing, ranging from how companies are measuring ROI to the use of VR in booths. It is interesting to consider then […]
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About Christopher Justice
This author has yet to write their bio.Meanwhile lets just say that we are proud Christopher Justice contributed a whooping 64 entries.
Entries by Christopher Justice
Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I and Part II. By now we see the writing on the wall after the first two parts of our series on event marketing in 2015, but because we all love bullet points let’s summarize: Event marketing budgets […]
Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I. ROI remains a critical component of any event marketing program, and as we discussed in Part I companies are seeing a dramatic rise in overall event budgets, including directly from corporate spend. The research, however, becomes a […]
Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. See all posts here. Irony, although seemingly hard for some people to conceptualize, can be found throughout the annals of the latest research around event and experiential marketing. In our world of interconnected technologies and the ‘Internet of Things’ the […]
Think about what happens when you are given multiple business cards at one event: they get buried in your desk, you forget who is who, or you don’t feel like manually inputting each contact into your existing list. The old fishbowl method is clearly inefficient, but lead retrieval remains a key part of enterprise events. For […]
Las Vegas is seemingly always busy, but this week there is certainly a different kind of buzz as the world’s most renowned hackers and cybersecurity vendors descend on Sin City for Black Hat and DEFCON. Tens of thousands of people are streaming through the Mandalay Bay conference center as we speak, and our esteemed marketing […]
What do luxury sports cars and Wimbledon have in common? Other than an expensive price tag, they both make your pulse race… or so Jaguar says. The luxury sports automaker collected masses of data to track excitement during the professional tennis tournament last week. By distributing GPS-enabled wristbands to select spectators, they were able to […]
She doesn’t go to the pool without packing three different types of sunscreen. “I’m a Type A planner,” admits Cassandra (Cass) Grabowski. Although it drives her crazy at times, Grabowski’s formulaic nature has contributed to her success as the Vice President of High Beam Events. Tell me about the path that led you to […]
Three years ago Chris Perez found himself at a crossroads where he had to choose between continuing on the safe path or taking a leap of faith and starting his own digital magazine. Today the founding editor of Citygram steps out of his perfectly Austin office with a huge smile. He is beaming with pride […]
From 3,000-person Super Bowl parties to opening nights on Broadway, Madeline (Maddy) Fauntleroy’s job is never uninteresting. However, planning events in New York City is a lot more than glamorous venues and VIP guest lists. Maddy gives us a glimpse into her daily life as an Event Manager at Pier Sixty. Tell me about the […]
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