Entries by Christopher Justice

Don’t Simply Capture Leads, Build Relationships | Event Marketing Trends 2015, Part IV

Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I, Part II, and Part III. This entire week we’ve talked about the new trends in event marketing, ranging from how companies are measuring ROI to the use of VR in booths. It is interesting to consider then […]

How (Not) To Measure Event Marketing ROI | Event Marketing Trends 2015, Part II

Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I. ROI remains a critical component of any event marketing program, and as we discussed in Part I companies are seeing a dramatic rise in overall event budgets, including directly from corporate spend. The research, however, becomes a […]

Event Marketing Drives Business, Which Drives Budget, But Brands Still Fail at Measuring Success | Event Marketing Trends 2015, Part I

Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. See all posts here. Irony, although seemingly hard for some people to conceptualize, can be found throughout the annals of the latest research around event and experiential marketing. In our world of interconnected technologies and the ‘Internet of Things’ the […]