2015 was a big year for Captix. We launched a new product, Overpass and we also hit many milestones with Captix. See below for an overview of some of our accomplishments. Thank you for being a part of our journey!
Author Archive for: ha-admin
About Christopher Justice
This author has yet to write their bio.Meanwhile lets just say that we are proud Christopher Justice contributed a whooping 61 entries.
Entries by Christopher Justice
What Is Gamification? Broadly defined, gamification is the use of game-like thinking in non-game environments. Think back to the days of 5th grade history class. It may not have been especially exciting at the time, but if you were lucky, your teacher made the mundane textbook quizzes more memorable by adding one amazing incentive: candy. […]
According to HubSpot, 70% of 18-44-year-olds check their email on a smartphone. This means your subject line and opening image are more important than ever. Consumers will rarely open, let alone subscribe, if they aren’t immediately enticed. Here are a few examples of great marketing email openers. 1. Know Your Audience. Airbnb tailors their emails to […]
From virtual reality sales pitches to emotion-based heat maps, check out the three biggest event tech trends of 2015. Virtual Reality: Virtual reality has easily been one of the most exciting tools to use at events within the past few years, and the technology is only improving. VR headsets have been used to provide a wide […]
Send Mobile-Friendly Mail. According to HubSpot, mobile use has increased 400% since 2011. Today, 70% of 18 – 44 year-olds check their email on their smartphone. To create a more enjoyable mobile experience, format your emails in HTML instead of plain text. This allows for more colors, shapes, formatted photos, and an all-around better email. […]
This is Part IV in our series on Next-Gen Lead Capture. Read Part I, Part II, Part III. Almost certainly you’ve been there: getting scanned at a trade show while the sales or marketing rep also tries to bring you through a series of survey questions. And all you wanted was that cool light up […]
Part of a weeklong series looking at next-gen lead capture. Read Part I and Part II. At a mere $20 for a pack of 500, the business card has long been the easiest way to have your professional identity printed on a 3.5 by 2-inch piece of paper. And because it’s so cheap they now […]
This is Part II in our series on Next-Gen Lead Capture. Read Part I. Sales, the actual transaction not the process, don’t happen once a lead is captured — it happens when a relationship is built and the customer conversation is under control. Capturing that badge info or business card and putting it into salesforce.com […]
The name was on the tip of his tongue, and each time he spouted it out loud we all laughed a little bit with our juvenile senses of humor. But that jovial emotion wasn’t shared by the person shouting out the name, now more AT me than TO me, because it was the name of […]
Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I, Part II, and Part III. This entire week we’ve talked about the new trends in event marketing, ranging from how companies are measuring ROI to the use of VR in booths. It is interesting to consider then […]
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