Entries by Christopher Justice

Create Marketing Emails That People Actually Read

Send Mobile-Friendly Mail. According to HubSpot, mobile use has increased 400% since 2011. Today, 70% of 18 – 44 year-olds check their email on their smartphone. To create a more enjoyable mobile experience, format your emails in HTML instead of plain text. This allows for more colors, shapes, formatted photos, and an all-around better email. […]

Evolve Lead Capture to Relationship Capture In Two (Plus Three) Steps | Next-Gen Lead Capture Part II

This is Part II in our series on Next-Gen Lead Capture. Read Part I. Sales, the actual transaction not the process, don’t happen once a lead is captured — it happens when a relationship is built and the customer conversation is under control. Capturing that badge info or business card and putting it into salesforce.com […]

Don’t Simply Capture Leads, Build Relationships | Event Marketing Trends 2015, Part IV

Part of a weeklong series looking at the trends driving event, experiential, and face-to-face marketing. Read Part I, Part II, and Part III. This entire week we’ve talked about the new trends in event marketing, ranging from how companies are measuring ROI to the use of VR in booths. It is interesting to consider then […]