Entries by Christopher Justice

Create Marketing Emails That People Actually Read

Send Mobile-Friendly Mail. According to HubSpot, mobile use has increased 400% since 2011. Today, 70% of 18 – 44 year-olds check their email on their smartphone. To create a more enjoyable mobile experience, format your emails in HTML instead of plain text. This allows for more colors, shapes, formatted photos, and an all-around better email. […]

Evolve Lead Capture to Relationship Capture In Two (Plus Three) Steps | Next-Gen Lead Capture Part II

This is Part II in our series on Next-Gen Lead Capture. Read Part I. Sales, the actual transaction not the process, don’t happen once a lead is captured — it happens when a relationship is built and the customer conversation is under control. Capturing that badge info or business card and putting it into salesforce.com […]