Effective event marketing can be distilled into three keys as follows. Consistent Branding. From event apps to brochures, consistency is key. Think about Red Bull – they not only have fixed colors, fonts and format, they also have an “extreme” vibe to everything they produce. Although your events may vary in size, theme and […]
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About Christopher Justice
This author has yet to write their bio.Meanwhile lets just say that we are proud Christopher Justice contributed a whooping 61 entries.
Entries by Christopher Justice
Do not build a game just for the sake of gamification. Although games can (and should) be fun, you still need to plan and strategize the exact reason behind the game. First ask yourself the purpose of the game. Is it to create brand awareness, make sales, drive traffic to your site, boost your social […]
Broadly defined, gamification is the use of game-like thinking in non-game environments. Incentives and motivators are one way to gamify non-game environments. Think about your LinkedIn account and the profile progress bar that was once only 70 percent complete. Although this may not seem like a game, LinkedIn uses the game-like progress bar as an […]
Without incentives, there is no tangible reason for attendees to participate in your game; however, offering cash prizes and gift certificates isn’t always an option. Here are three free ways to increase engagement at your next event. 1) Leaderboard. Leaderboards integrate well with in-app games like trivia.The more questions the attendee answers correctly, the higher […]
From massive festivals to citywide runs, there is always something to do in Austin. Unfortunately living in such a fun city can be the root cause of FOMO (Fear Of Missing Out.) Visit the sites below for a fast-acting relief if you are showing any signs of FOMO such as: Not knowing what to do […]
Like many jobs today, event management wouldn’t be as nearly as functional without technology. From emails, invites, and reminders to registration and payment transactions – our phones and computers have revolutionized events. However, like many other jobs, there’s room to make event management even more operative with new technology. Enter the Apple Watch. By now, you […]
If you are a professional attending SXSW this year, chances are high that one of your goals is networking. When you attend these types of events, it’s inevitable that you will make relationships worth maintaining. Here’s a straightforward etiquette guide for following up with new contacts after the festivities are over. If the contact is […]
South by Southwest is a different experience for everyone who attends. Follow these social media accounts, and you’ll be able to smoothly navigate the unpredictable seas of SXSW. Instagram: @SXSW – SXSW Official @SWSWi – SXSW Interactive @SXSWeco – SXSW Eco Twitter: @SXSW – SXSW Official @SXSWPartyList – Your party navigation during SXSW @FreeatSXSW – Guide […]
Whether you’re a busy event manager or just a busy person, these TED talks are hand-selected to help you find peace and motivation during your hectic workweek. Pick one and watch it on your lunch break for expert advice that will help you find your zen – and maybe even some inspiration for your next […]
The difference between a ‘girl’s weekend’ and a ‘guy’s weekend’ is that women drink champagne, talk about everything, go to the spa and watch romcoms while men often do not actually see each other in person. Instead, they will spend the whole weekend playing a video game, say the one called Destiny. This just proves […]
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