Entries by Christopher Justice

Crowdsource Your Perfect Event

crowd·source ˈkroudˌsôrs/ verb obtain (information or input into a particular task or project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet. Crowdsourcing allows event organizers to gain deeper insights while actively engaging attendees. For example, South by Southwest has public voters choose 30 percent of their […]

Booth Theater Best Practices for Trade Show Exhibitors

The first best practice that is non-negotiable is having a customized lead capture experience so you can track which parts of your exhibit attract the most interest; naturally, we recommend our app called Overpass. Beyond that, here are some best practices that can be game-changers at any show. 1. CROWD GATHERERS (for booth presentations) Live marketing […]

How to Draw a Crowd at your Trade Show Booth (& Collect More Leads)

As an exhibitor, it’s your number one job to collect leads to bring home to your sales and marketing teams. What’s the best way to make your booth look approachable? Following are some creative ideas to spark engagement at your next exhibiting event. 1. Food… preferably *smelly* food. Those easy-bake-ovens that heat delicious, soft chocolate […]

Austin City Limits Music Festival Is A Cash-less, Line-less & Arrest-less Hit (Basically)

Austin City Limits hosts it’s double weekend blow-out at Zilker Park in Austin, Texas, with headliners like it has never seen (recently including such celebrities as Eminem, Lana Del Rey, Lorde, Pearl Jam, Calvin Harris, Outkast, Avett Brothers & more). In 2014, nearly 80,000 people attended the festival each day, and only 3 arrests TOTAL were made […]

Creating Business Relationships: Why Exhibiting or Attending a Trade Show is Like Speed Dating

From the bountiful number of name tags to the occasional awkward handshake, there are many commonalities between attending a trade show and a speed dating party. First Impressions Matter You have only seven seconds to impress when you meet someone new.   Whether you’re standing in a trade show booth or sitting at a coffee table with […]