crowd·source ˈkroudˌsôrs/ verb obtain (information or input into a particular task or project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet. Crowdsourcing allows event organizers to gain deeper insights while actively engaging attendees. For example, South by Southwest has public voters choose 30 percent of their […]
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About Christopher Justice
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Entries by Christopher Justice
The first best practice that is non-negotiable is having a customized lead capture experience so you can track which parts of your exhibit attract the most interest; naturally, we recommend our app called Overpass. Beyond that, here are some best practices that can be game-changers at any show. 1. CROWD GATHERERS (for booth presentations) Live marketing […]
As an exhibitor, it’s your number one job to collect leads to bring home to your sales and marketing teams. What’s the best way to make your booth look approachable? Following are some creative ideas to spark engagement at your next exhibiting event. 1. Food… preferably *smelly* food. Those easy-bake-ovens that heat delicious, soft chocolate […]
Whether you are a San Antonio Spurs fan or not, there is no denying that they play beautiful basketball. The reasons are many and there are timeless truths that saturate every facet of their game. The reasons that the Spurs are great are perfect examples for how greatness, for any team in any industry, is […]
1) Purpose Much like investors, event professionals need to focus on their return on investment before they spend any time or money on an event. While events may not have an immediate monetary return, they should profit your company in some way. Imagine the objective of the event is to improve relationships and check in with […]
Austin City Limits hosts it’s double weekend blow-out at Zilker Park in Austin, Texas, with headliners like it has never seen (recently including such celebrities as Eminem, Lana Del Rey, Lorde, Pearl Jam, Calvin Harris, Outkast, Avett Brothers & more). In 2014, nearly 80,000 people attended the festival each day, and only 3 arrests TOTAL were made […]
From the bountiful number of name tags to the occasional awkward handshake, there are many commonalities between attending a trade show and a speed dating party. First Impressions Matter You have only seven seconds to impress when you meet someone new. Whether you’re standing in a trade show booth or sitting at a coffee table with […]
In casually walking Bedford Street in Brooklyn, New York, I noticed several things. First, every single person is dressed in hipster-trendy outfits, which could make you feel really unfashionable. New York City is an American hub of high fashion but walking along the homes of New Yorkers shows that these residents walk their talk. The […]
Copious amounts of tacos, sunshine, and live music: life is good in Austin, Texas. However, there are times when traffic is bad and tacos are not in walking distance — here are 5 mobile apps to help you cope with those troubling times. 1) Favor Favor isn’t just another food delivery app — this became […]
When hundreds of thousands of people attend a single conference, it only seems logical to create a mobile app for the event. South by Southwest launches a new app each year that includes everything from the schedule to features like beacon technology, which allows users to see what’s happening around them at any given moment. […]
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