7 Marketing Emails That You Want To Open

According to HubSpot, 70% of 18-44-year-olds check their email on a smartphone. This means your subject line and opening image are more important than ever. Consumers will rarely open, let alone subscribe, if they aren’t immediately enticed. Here are a few examples of great marketing email openers.

1. Know Your Audience. Airbnb tailors their emails to an audience who enjoys traveling.

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2. Exclusivity. Nike makes the recipient feel like they are on the A-list with an exclusive first look.

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3. Personalization. HubSpot Includes the recipients first name in the subject line to give a more personal feel.

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4. Eye Candy. Off Set leads with tantalizing photos that users can’t resist scrolling through.

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5. Simplicity. Apple keeps it simple with a brief headline and clean image.

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6. The Biggest And Best Subject Line. It’s hard not to keep scrolling when you catch a glimpse of the BIGGEST party of the year.

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7. Make It Relevant. Jet Blue aligns their deals with major holidays and events.

 

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